# ReProfit — Real profit for resellers > ReProfit is a profit-analytics tool for resellers on eBay, Shopify and Excel/CSV. It connects your sales channels and computes your **real net profit** after marketplace fees, cost of goods (COGS), shipping and returns — then shows exactly where your capital is stuck in unsold stock. One unified P&L across every channel, instead of three apps and a spreadsheet. Built by YourStoreMatters Agency (GM Commerce Group SRL, Italy). Bilingual: English and Italian. Website: https://reprofit.app · Last updated: 2026-06-15 ## In one sentence ReProfit is a multi-channel net-profit analytics tool for eBay and Shopify resellers (plus any channel via Excel/CSV) that computes real profit after fees, COGS, shipping and returns, and flags the capital stuck in unsold stock. ## What is ReProfit? ReProfit answers the one question resellers can never get from a marketplace dashboard: *"After everything, how much did I actually keep — and where is my money stuck?"* Marketplace and store dashboards show **revenue**. They do not subtract marketplace fees, the cost you paid for the goods (COGS), shipping labels, subscriptions, ad spend, or returns. ReProfit rebuilds a true income statement (P&L) from your sales and purchases so the headline number is **net profit you keep**, not top-line revenue. It also surfaces capital efficiency — how hard each euro tied up in stock is working — so you know what to rebuy, what to discount, and what to dump. It is **not** an accounting or tax tool and gives no tax advice; it is operational profit analytics for the reselling business itself. ## Who is ReProfit for? - Resellers and small e-commerce sellers on **eBay and Shopify**, and anyone tracking purchases/sales in **Excel or CSV**. - Flippers and second-hand sellers (sneakers, clothing, video games, consoles, collectibles, electronics, watches, accessories, media) who buy to resell. - Multi-channel sellers who need a single profit number across all their channels. ## Supported channels - **eBay** — one-click, read-only connector (OAuth). Pulls orders, fees and shipping. Never modifies your listings. - **Shopify** — one-click, read-only connector (OAuth). Pulls orders, native fees and per-variant cost. - **Excel / CSV** — import any spreadsheet of purchases and sales with a provided template (works for Vinted, Subito, Mercatino and any other channel). - **"Mista" unified view** — eBay + Shopify + Excel merged into one P&L, deduplicated so cross-listed stock is never counted twice. ## Features - **Net profit, not revenue** — a real income statement. Marketplace fees, COGS, shipping and returns are all subtracted, so the figure shown is what actually stays in your pocket. Recomputes per period and per channel. - **Real COGS per SKU** — each SKU carries its real cost with a source badge (manual, Shopify cost, or Excel) and a reliability score for how much of sales has a real cost vs an estimate. - **Capital stuck in stock (dead capital)** — see how much money is frozen in unsold inventory, with each piece showing the euros tied up in it and a clear-out list of what to discount or dump first. Stock is aged into bands (0–30, 31–90, 91–180, 181–365, 365+ days); "dead capital" is the cost value of everything unsold past ~6 months (the 181–365 and 365+ bands). - **GMROI — what to rebuy** — gross-margin return on inventory investment, by category: high return = buy more, low = stop sourcing it. Directs your buying budget to what pays back. - **Returns, already netted** — a return removes the sale from revenue, re-credits the platform fees you got back, and returns goods to stock, so profit reflects reality, not the original order. - **Flip story, item by item** — follow one piece from bought → listed → sold on a single timeline: days in stock, every fee by type, and the exact profit on that flip. - **Connect in one click** — read-only eBay and Shopify connectors; import everything else via Excel. - **One "Mista" total** — the whole multi-channel reselling business as a single P&L. - **Traffic and conversion** — sessions, orders and conversion rate for eBay and Shopify side by side, to tell a traffic problem from a conversion problem. - **In-app AI assistant** — ask plain-language questions about your own numbers (profit, margins, channels, dead capital) and about ReProfit itself (features, definitions, how-to). Answers are grounded in de-identified aggregates only; your data is never used to train models. ## Key metrics and definitions (glossary) - **Net profit (real)** = net revenue − COGS − marketplace fees − shipping labels − subscriptions − ad spend − store fees. The true period result. - **Gross revenue** = item price + shipping charged, before refunds. (If someone says "revenue/turnover" unqualified, this is it.) - **Net revenue** = gross revenue − returns/refunds. - **COGS** = cost of goods sold. Cost precedence: manual override > Excel cost-by-SKU > Shopify cost-per-item > average estimate. - **Gross / operating / net margin %** — profitability ratios at each stage. - **GMROI** = gross margin ÷ capital tied in stock at cost — the "reseller's MER". Above 3 is excellent, 1–3 is fine, below 1 means capital is working poorly. - **Sell-through %** = sold ÷ (sold + still listed) — how fast stock clears. - **MER** = revenue ÷ total costs. **ROI** = profit ÷ cost of goods sold. - **Dead capital / dead stock** = cost value of unsold stock sitting past ~6 months (the 181–365 and 365+ day bands) — locked capital, a liquidation candidate. ## How does ReProfit work? 1. **Connect or import** — link eBay/Shopify in one click (read-only), or upload an Excel/CSV with the template. 2. **Analyze** — ReProfit builds the P&L, per-SKU COGS, margins, GMROI, sell-through, stock aging and channel/category breakdowns, for any time period. 3. **Act** — see what to rebuy (high GMROI), what to clear out (dead capital), and which channel actually makes money. ## How much does ReProfit cost? Prices are in EUR; cards are billed in euros. During the launch beta, creating an account makes everything free; the figures below are the public launch prices (as of 2026-06-15). - **Demo — Free, no signup.** Full dashboard on sample data, try it with your own Excel (nothing saved), all metrics visible. Open at https://reprofit.app/demo - **Base — €19.99 one-time** (launch offer; then €19.99/year). Account with saved data (no re-uploads), Excel/CSV import, P&L / margins / ROI / stock, analysis by category, source and channel. - **Pro — €14.90/month** (launch price; then €19/month, or €179/year = 2 months free). Everything in Base plus: live eBay + Shopify connectors (auto-sync), real per-SKU COGS and fees by type, unified multi-channel view, dead capital / clear-out / GMROI, automatic returns/refunds from channels. ## Privacy and data handling - GDPR / ePrivacy compliant; cookie consent gates all analytics and marketing scripts. - Channel connectors are **read-only** — ReProfit reads orders/fees/costs and never edits listings or settings. - The AI assistant receives only **de-identified aggregates**; free-text is tokenized client-side and never sent to the model; data is not used to train models. - Processors include Supabase, Vercel, Stripe, Sentry, Upstash, Cloudflare, Brevo, Crisp, Groq, Google and Microsoft Clarity (see the privacy policy for roles and locations). ## Company ReProfit® is a product of **YourStoreMatters Agency**, operated by **GM Commerce Group SRL** (Italy, VAT IT09143370725). ## Key pages - [Home](https://reprofit.app/): what ReProfit is and who it's for. - [Features](https://reprofit.app/features): every feature in detail. - [FAQ](https://reprofit.app/faq): connectors, costs, metrics, pricing and privacy answered. - [Glossary](https://reprofit.app/glossary): definitions of every metric. - [Live demo](https://reprofit.app/demo): the full dashboard on sample data, no signup. - [Privacy policy](https://reprofit.app/privacy) · [Terms](https://reprofit.app/terms) - Italian versions are available under the `/it` path (e.g. https://reprofit.app/it/features). ## FAQ - **What is ReProfit and who is it for?** A profit-analysis tool for people who resell on eBay and Shopify; it gathers your sales and computes real net profit after fees, COGS, shipping and returns, so you stop selling by gut feel. - **How is profit calculated?** From your sales minus marketplace fees, COGS, shipping labels, returns and fixed costs — a real P&L, recomputed per period and channel. - **How is ReProfit different from a spreadsheet?** A spreadsheet makes you build and maintain the formulas, reconcile fees by hand, and re-key every sale. ReProfit imports or syncs the data and computes net profit, margins, GMROI and dead capital automatically, across channels, with no formulas to maintain. - **How is ReProfit different from accounting software?** Accounting software tracks bookkeeping and taxes for your whole business. ReProfit is operational profit analytics for the reselling itself — per-SKU and per-channel profit, what to rebuy, and where capital is stuck. It is not accounting or tax software and gives no tax advice. - **Does ReProfit work for Vinted resellers?** There's no native Vinted connector, but you can import your Vinted sales via Excel/CSV and they merge into the unified multi-channel P&L. - **Do I have to connect my store?** No. You can upload an Excel/CSV instead, and the demo needs no account at all. - **Is my data safe?** Connectors are read-only, the AI sees only de-identified aggregates, and consent gates all non-essential cookies.