Every feature does one job: show you the real money.
Fees, COGS, shipping and returns are already subtracted. No spreadsheet gymnastics. eBay, Shopify and Excel in one P&L.
Net profit, not revenue
A real income statement, not a top-line number. Marketplace fees, COGS, shipping and returns are all subtracted, so the figure you see is what actually stays in your pocket. Switch periods and channels and the math holds.
Real COGS per SKU
Each SKU carries its real cost, with a source badge: manual, Shopify cost, or Excel. A reliability score tells you how much of your sales has a real cost versus an estimate. No more guessing your margin.
Capital stuck in stock
See exactly how much money is frozen in unsold inventory, aged by 90, 180 and 365+ days. Each piece shows the euros tied up in it. You get a clear-out list of what to discount or dump first.
Frozen capital: $2,780
GMROI: what to rebuy
GMROI shows how hard each euro of stock is working, by category. High return means buy more; low means stop sourcing it. Spend your buying budget where it actually pays back.
Returns, already netted
A return doesn't just vanish from a report. The sale is removed from revenue, the platform fees you got back are re-credited, and the goods go back into stock. Your profit reflects reality, not the original order.
Sale
$40
After return
$0
fees re-credited · stock back
Flip story, item by item
Follow one piece from bought to listed to sold, on a single timeline. See days in stock, every fee broken down by type, and the exact profit on that one flip. Settle any "did this one make money?" in seconds.
25 days to sell
Connect in one click
Link eBay and Shopify in one click, read-only: ReProfit pulls your data and never touches your listings. Selling elsewhere? Import Vinted, Subito and the rest via Excel. A native Vinted connector is coming soon.
One "Mista" total
The Mista view merges eBay, Shopify and your Vinted/Excel sales into one number, deduplicated so nothing is counted twice. Finally see your whole reselling business as a single P&L, not three apps and a spreadsheet.
eBay
Shopify
Vinted
Unified
$4,127
Traffic and conversion
Track sessions, orders and conversion rate for eBay and Shopify side by side. See whether a channel has a traffic problem or a conversion problem. Know where the views are going to waste.