Every feature does one job: show you the real money.
Fees, COGS, shipping and returns are already subtracted. No spreadsheet gymnastics. eBay, Shopify and Excel in one P&L.
Net profit, not revenue
A real income statement, not a top-line number. Marketplace fees, COGS, shipping and returns are all subtracted, so the figure you see is what actually stays in your pocket. Switch periods and channels and the math holds.
Real COGS per SKU
Each SKU carries its real cost, with a source badge: manual, Shopify cost, or Excel. A reliability score tells you how much of your sales has a real cost versus an estimate. No more guessing your margin.
Capital stuck in stock
See exactly how much money is frozen in unsold inventory, aged by 90, 180 and 365+ days. Each piece shows the euros tied up in it. You get a clear-out list of what to discount or dump first.
Frozen capital: $2,780
GMROI: what to rebuy
GMROI shows how hard each euro of stock is working, by category. High return means buy more; low means stop sourcing it. Spend your buying budget where it actually pays back.
Returns, already netted
A return doesn't just vanish from a report. The sale is removed from revenue, the platform fees you got back are re-credited, and the goods go back into stock. Your profit reflects reality, not the original order.
Sale
$40
After return
$0
fees re-credited · stock back
Flip story, item by item
Follow one piece from bought to listed to sold, on a single timeline. See days in stock, every fee broken down by type, and the exact profit on that one flip. Settle any "did this one make money?" in seconds.
25 days to sell
Connect in one click
Link eBay and Shopify in one click, read-only: ReProfit pulls your data and never touches your listings. Other channels (Vinted, Subito…) come in via Excel/Sheet.
One "Mista" total
The Mista view merges eBay, Shopify and Excel/Sheet into one number, deduplicated so nothing is counted twice. Finally see your whole reselling business as a single P&L, not three apps and a spreadsheet.
eBay
Shopify
Excel/Sheet
Unified
$4,127
Traffic and conversion
Track sessions, orders and conversion rate for eBay and Shopify side by side. See whether a channel has a traffic problem or a conversion problem. Know where the views are going to waste.
AI assistant: ask your numbers
Ask in plain language: "how much did I make in April?", "what's my dead stock?", "which channel is most profitable?" The AI assistant gives you the number, straight from your data, for any period. No formulas, no filters. Available on the Pro plan; the AI only ever sees de-identified, aggregate metrics.
How much did I make in April?
$4,127 net · 32.9% margin
What's my dead stock?
$1,065 idle · 23 items over 180 days
Wherever you sell, in your currency
Set your base currency to any of 160+ world currencies, with the interface in English or Italian. Connect Shopify and it picks up your store currency automatically. eBay, Shopify and Excel/Sheet: ReProfit works wherever you sell, not just the US.
Human support, real people
Chat with us and a real person replies, not a bot running in circles. We never sell your data and host it in the EU under GDPR, so it stays yours, wherever you sell from.
Human support · EU
Real people, not a bot