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Every feature does one job: show you the real money.

Fees, COGS, shipping and returns are already subtracted. No spreadsheet gymnastics. eBay, Shopify and Excel in one P&L.

Net profit, not revenue

A real income statement, not a top-line number. Marketplace fees, COGS, shipping and returns are all subtracted, so the figure you see is what actually stays in your pocket. Switch periods and channels and the math holds.

Revenue$12,978
COGS−$5,210
Fees−$1,341
Shipping−$834
Returns−$429
Net profit$4,127

Real COGS per SKU

Each SKU carries its real cost, with a source badge: manual, Shopify cost, or Excel. A reliability score tells you how much of your sales has a real cost versus an estimate. No more guessing your margin.

EB-10421Manual
EB-20917Shopify cost
EB-33580Excel
COGS reliability 92% real

Capital stuck in stock

See exactly how much money is frozen in unsold inventory, aged by 90, 180 and 365+ days. Each piece shows the euros tied up in it. You get a clear-out list of what to discount or dump first.

0–90d$2,140
90–180d$1,380
180–365d$860
365d+$540

Frozen capital: $2,780

GMROI: what to rebuy

GMROI shows how hard each euro of stock is working, by category. High return means buy more; low means stop sourcing it. Spend your buying budget where it actually pays back.

Sneakers3.4×
Vintage tees2.1×
Consoles0.8×

Returns, already netted

A return doesn't just vanish from a report. The sale is removed from revenue, the platform fees you got back are re-credited, and the goods go back into stock. Your profit reflects reality, not the original order.

Sale

$40

After return

$0

fees re-credited · stock back

Flip story, item by item

Follow one piece from bought to listed to sold, on a single timeline. See days in stock, every fee broken down by type, and the exact profit on that one flip. Settle any "did this one make money?" in seconds.

Bought12 Mar$18
Listed18 Mar$79
Sold06 Apr+$44

25 days to sell

Connect in one click

Link eBay and Shopify in one click, read-only: ReProfit pulls your data and never touches your listings. Selling elsewhere? Import Vinted, Subito and the rest via Excel. A native Vinted connector is coming soon.

eBayShopifyExcelVintedsoon

One "Mista" total

The Mista view merges eBay, Shopify and your Vinted/Excel sales into one number, deduplicated so nothing is counted twice. Finally see your whole reselling business as a single P&L, not three apps and a spreadsheet.

eBay

Shopify

Vinted

Unified

$4,127

Traffic and conversion

Track sessions, orders and conversion rate for eBay and Shopify side by side. See whether a channel has a traffic problem or a conversion problem. Know where the views are going to waste.

Sessions6,540
Orders218
CR3.3%

Stop guessing your margin. See your real profit.